Market Intelligence and Strategy Associates

Receive our newest Marketing Intelligence Report

“Greener” Chemicals and Plastics:

Greener Materials and the Markets that Use Them

Meticulously researched and reported, this Marketing Intelligence Report surveys the breadth of greener chemical and plastics materials and the industries that use them. 

Part 1:  Greener Chemicals and Plastics                                 $250 US

Comprehensive, fact-filled discussions of:

   Regulatory environment and consumer attitudes around green-ness

   Greener chemicals and plastics available today and the promising R&D outlook

Part 2:  Markets for Greener Materials                                        $250 US

End user focused assessments of:

   Regulatory environment and consumer attitudes around green-ness

   Large scale and niche applications and end uses for green materials

Green Materials and the Markets that Use Them                 $450 US

Contains all the information and analysis of Part 1 and Part 2 plus

   Five strategies for winning in the Green Materials Marketplace

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Robert C Brothers

PO Box 470305

Fort Worth, Texas 76147

USA

     Bob Brothers blogs about marketing matters at the Market Intelligence Blog and about sustainable energy at The Alternative Energy Page.  Some recent posts ...

An old joke says that you don’t have to be able to outrun the bear, just the slowest of your fellow hikers.  In a very real way, that neatly encapsulates the philosophy behind competitive intelligence. 

The point of CI – to understand what your competitor is up to, so that you can do it better – is certainly valuable.   But over-reliance on a CI driven strategy can blind you to real opportunities and dangers driven by evolving customer needs and preferences.  

Competitive Intelligence is a valuable tool to help optimize near term business tactics, but for longer term growth strategy, look to the universe of customers for inspiration and direction.

Read more at …

http://market-intel.com/blog/2010/03/22/dont-let-ci-fixation-lead-you-astray/

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> EXPERIENCE in the methods of  marketing intelligence and business development.

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             bob@market-intel.com