Comments for The Market Intelligence Blog

Comment on Market Research: DIY or Hire an Expert? by Bob Brothers

Bob Brothers — Thu, 17 Feb 2011 21:37:38 +0000

Yes, it’s a 2-edged sword that works out well for those who are set up to tap into the market for contract workers.

Just be sure that your pricing reflects the real value that the company is getting from your work.

Comment on Market Research: DIY or Hire an Expert? by fredrick zinos

fredrick zinos — Thu, 17 Feb 2011 16:33:51 +0000

Great article. Makes a lot of sense. I’m getting more “consulting” work because companies are reluctant to hire FTEs.

Comment on Know Thy Customer … To Become a More Successful Supplier by Business Intelligence

Business Intelligence — Tue, 11 Jan 2011 16:46:49 +0000

This post was linked to from IT-performs.com…

This post was mentioned on the Official IT Performs website: Business Intelligence Solutions…

Comment on More on ‘Green’ Chemicals by An Intro to ‘Green’ Chemicals « The Alternative Energy Page

An Intro to ‘Green’ Chemicals « The Alternative Energy Page — Tue, 29 Jun 2010 15:23:30 +0000

[...] more highlights from this study, visit The Market Intelligence Blog Read our ‘Green’ Chemicals [...]

Comment on Markets for “Green” Chemicals by Manny Grijalva

Manny Grijalva — Thu, 24 Jun 2010 15:04:55 +0000

I would be interested to find out more about this study and the type of green chemicals that are available to see if we can leverage the technology.
Assuming the performance is at least comparible this could be a significant market “find”.

Comment on US Wins / Loses Innovation Test by Gerry Higgins

Gerry Higgins — Mon, 26 Apr 2010 17:53:08 +0000

I agree with everything, but unfortuantely the U.S. cannot afford this now. Look at our schools, colleges and universities – they are firing teachers and professors, cutting back on resources, and increasing tuition.

If we took even a small amount of money spent on Weapons Systems by DoD, amounting to one trillions dollars a year, with every branch having 25 different weapons systems, then we could reinvest that funding in better R&D.

Comment on US Wins / Loses Innovation Test by Hot Button!!! « The Market Intelligence Blog

Hot Button!!! « The Market Intelligence Blog — Mon, 26 Apr 2010 14:45:30 +0000

[...] The Market Intelligence Blog The Intelligent Approach to Marketing at http://www.market-intel.com « US Wins / Loses Innovation Test [...]

Comment on Competitive Intelligence – Collected Comments by Competitive Intelligence – Consensus? « The Market Intelligence Blog

Competitive Intelligence – Consensus? « The Market Intelligence Blog — Sat, 03 Apr 2010 18:21:47 +0000

[...] The Market Intelligence Blog The Intelligent Approach to Marketing at http://www.market-intel.com « Competitive Intelligence – Collected Comments [...]

Comment on Don’t Let CI Fixation Lead You Astray by Prasad Devineni

Prasad Devineni — Wed, 24 Mar 2010 12:18:09 +0000

Bob:

CI fixation is absolutely true with the major industry players. I used to be the director of CI practice for 10 years at Kline and for the last 5 years moved to marketing and sales of chemicals. Being a convert from CI to sales, these observations are right on the money. Customers do value alternate products and their value proposition is different. For long term growth of the company, you can not depend on CI as it is like driving the car forward by looking in the rear-view mirror. However, CI has its advantages to analyze and correct the direction in the short term if you have money to spend.

Comment on Don’t Let CI Fixation Lead You Astray by Donnie Edgemon

Donnie Edgemon — Tue, 23 Mar 2010 03:10:48 +0000

Bob – I’m glad you wrote this. I’ve found that CI is most popular in cash-flush companies in mature industries, and normally with #2 companies instead of #1s. Companies spend money on CI when they can’t figure out how to deliver value that will attract new customers, and can’t figure out how to deliver new value that existing customers will pay more for. In other words, companies that focus on CI are playing defense, and are bound for decline. The following question should be a prerequisite for any CI spending: “Is there any way that I could apply this money toward innovation or finding new markets?”